DwN would like to introduce For The Culture. When we initially discovered this business we were intrigued by the ambitious marketing campaign that came across our social media accounts. The dedication to fashion, education, and philanthropy is ultimately what inspired us to feature For The Culture on DwN.
- What spawned For The Culture?
- Fortheculture was originally spawned from our travels to Ghana located in West Africa. We would go around Christmas and New Years always bringing back souvenirs for people that wanted certain items straight from the motherland that isn’t easily attainable here in the U.S. At this same time I was trying to figure out how I could help advance my mother Adwoa Konadu’s School Blessed Mary located in Kumasi. What better way than to sell products straight from the motherland and a portion of the proceeds go to the advancement of the school.
- I really like the idea that a portion of the proceeds from your sales go to funding a school in Ghana. Can you tell me more about how that works?
- A portion of the sales as of right now have been used to purchase educational supplies for the kids that attend the Blessed Mary School. We launched the ecommerce website in August and we are proud to say with the ongoing support we have received from attending pop up shops, sales online and etc we were able to go to Ghana this Christmas and New Year with Vtech educational toys we purchased from Toys R Us and purchased new book bags for a majority of the students (that came with supplies in it). Our slogan is “Be a part of our story because once you make a purchase you have already helped us in the process of continuing to advance the Blessed Mary school.”
- What makes FOR THE CULTURE unique?
- Great question because this phrase is often used but in our case it’s For the Culture: Inspired By Adwoa Konadu. Our inspiration comes from my mother who built a school where she lives where her purpose is to of course make a living, but in doing so having the means to educate children in her town and that to me is everything. She is my inspiration, role model and the reason why I am. This movement is all because of her and we just want to see the fruits of her labor come into full fruition with this school. My mom has done it for the culture and we are just following her footsteps.
- Can you speak to the design process behind your products?
- In regards to the merchandise department of the site our items come straight from Kumasi, Ghana that is where the products are designed with the assistance of Adwoa Konadu who has a history of selling products herself so her input has been very helpful as to what people would want and like. We started of selling clutch bags for women which then expanded into wallets, book bags for men and we are currently waiting on our new release which will be Fanny packs. In regards to our apparel line that is manufactured here in the states where we currently have tee shirts and hoodies.
- If you could project 3 years into the future, where do you see For The Culture?
- In the next three years For the Culture: Inspired by Adwoa Konadu will be a worldwide movement of making change in our society. Our first goal is the complete advancement of the Blessed Mary School. We want to make sure the institution has all it needs to ensure the kids in that town are receiving the best education and to me thats whats most fulfilling. The highlight of my 2018 so far was bringing the kids those items. My mom currently needs a school van for the kids so that’s next on our list but in three years we would like to get so many people involved that we can potentially even expand the school, the town, there is no limit as to what we can do with the ongoing support.
- Do you have any advice for new Black owned businesses?
- This project has been quite the experience and right now in our society Black owned businesses have the opportunity to succeed. We are supporting our own and that’s a beautiful thing. Jay Z 4:44 basically gave us an audio blueprint as to what it will take for us as Black people to enrich ourselves, keep the money flowing through our community. We as Black people are currently the driving force in entertainment, athletics and even fashion; so now is the best time for Black owned businesses. Believe in your product, don’t give up, it will take time but everything will fall into place.
- How can people purchase your products?
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